Director, Marketing
Brand Marketer
Strategist
Comms Planner
Newsletter Founder
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Duolingo
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Ulta Beauty
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Epic Games
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Wieden + Kennedy
• Duolingo • Ulta Beauty • Epic Games • Wieden + Kennedy
My special sauce: I develop insights and ideas that impact culture and drive business results.
My strengths: I am full of paradoxes—I’m creative and analytical, I’m a coach and a player, I’m strategic and results-oriented.
My values: Curiosity and creativity. I am motivated by learning something new and applying creative thinking to business problems.
My approach: I’m scrappy as hell and move at the speed of social. I thrive in ambiguity and excel at leading complex, cross-functional efforts.
Check out my work 👀
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![Duolingo LinkedIn]()
Duolingo
About: Lead Duolingo’s LinkedIn page and manage our CMO’s and CPO’s content.
Skills: Content creation, writing, social analytics, social media management, paid social
Results: Drove 20M impressions, 364K Careers Site views, and 110K followers in six months.
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The Pollinatr
About: Founded and author a newsletter for brand marketers about cultural trends and why they are happening.
Skills: Research and insights, trend spotting, writing, analysis
Results: 48% avg. open rate and 10% weekly growth
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Epic Games: Unreal Engine
About: Spearheaded B2B and B2C integrated marketing launch of The Matrix Awakens Experience, a technical demo and playable game, partnering with Warner Bros., PlayStation, and Xbox.
Skills: Integrated marketing, partnerships, campaign development, agency management
Results: 7M downloads (3x goal)
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Netflix: Black Mirror
About: Directed media plan for 80+ Netflix Originals, like Black Mirror.
Skills: Media planning, comms planning, first-to-market idea, execution
Results: Generated 1M earned media impressions and 30x more social media conversation than season 2.
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Liine (Healthcare SaaS): Brand strategy
Developed the brand strategy for healthcare SaaS startup. This included the mission, the brand voice, employee values, the customer audience profile, and the campaign platform.
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Ulta Beauty: Coachella
About: Developed a custom activation to cement Ulta Beauty as the go-to destination for beauty at cultural zeitgeist moment, Coachella
Skills: Comms planning, influencer programs, event activations, media planning,
Results: Ulta Beauty’s net sales grew +$928M with +$79M driven by marketing
ABOUT
MICHELLE
Hailing from Dallas, Michelle graduated from THE University of Texas at Austin with a degree in Advertising (hookem, duh).
She’s called NYC, Boston, LA (kind of), Austin, Dallas, and Raleigh all home.
Culture is her milieu and she believes creative inspiration is always around the corner, you just have to be awake to the world to see it.
She loves baking, hosting, flowers, momming, running, fishing, and writing.
